WHAT ARE THE BENEFITS OF A SITE SEAL?
Online consumers are becoming increasingly tech-savvy. Wise to online threats, they now look for symbols of trustworthiness. A site seal is just one of those things.
When a customer sees a site seal they instantly know that your site is safe. Even if they have zero knowledge of SSL, a site seal will provide all the indication necessary.
This means that your customers will feel confident transacting on your website.
Here's some numbers for you:
70%
of people claimed they only use internet shopping sites that display a security protection seal.*
35.6%
of people choose Symantec's trust seal as the badge that gives them the most confidence to transact on line.**
24%
is the average increase in transactions when the Symantec seal is displayed.***
86%
is the recognition rate of the Symantec seal among consumers.****
*679 US adults surveyed by Shopper Safe
**1,286 US adults surveyed by the Baymard Institute
***/****Statistics courtesy of Verisign, now Symantec